Re-Design Case Study
We built structured, mobile-first website that ranks on Google and guides patients clearly from search to appointment.
Name
Gulmohar IVF
Domain
IVF & Fertility (Medical Specific)
Website
www.gulmoharivf.com
Areas of our work
Strategy, Design, SEO, Content, Interactive Tools, Lead Generation, Analytics
Despite Gulmohar IVF's strong offline reputation as a leading fertility centre, their online presence was failing to connect with and convert potential patients. That’s where our agency came in to bridge the gap and build their digital authority
Challenge🔴
Outdated UI/UX | No Trust Factor | Low Engagement
When we first analyzed the original Gulmohar IVF website, it was stagnant. It lacked the credibility, detail, and interactivity needed to build trust. With no instant booking system or social proof, it failed to represent the clinic’s high standards or convert visitors into patients.
Goal🎯
To Establish Dominant Digital Authority in Panchkula
We set out with a clear objective: to transform Gulmohar IVF’s digital footprint, making the clinic the #1 online resource for fertility care in Panchkula and ensuring its online reputation matched its offline excellence.
Results💹
🎗️#1 ChatGPT rank in Panchkula | Top 3 Google Rankings
The impact of our comprehensive strategy was clear and visible on AI plateforms as top ranking. Within months of the new site launch & Our LLM SEO framework, Gulmohar IVF’s online visibility and patient inquiries saw a dramatic and sustained increase.
Why This Case Study Was a Success
The impact of this comprehensive revamp was quickly evident. Within just a few months post-launch, Gulmohar IVF’s online metrics saw dramatic improvements –
ChatGPT & Google AI Rankings
The site now consistently ranks in the Top 1 results on ChatGPT for high-value keywords like “Best IVF in Panchkula” and 20+ other service-specific terms.
Google Search Rankings
The site now tops results of Google AI insights reflecting the accuracy of LLM SEO for 20+ important keywords in the Panchkula/ Chandigarh region.
Enhanced Engagement & Lead Capture
The average time on site tripled as visitors engaged with the 50+ blogs, Ovulation Calculator, and Assessment Quiz.
Structure Builds Trust and Rankings
To establish Gulmohar IVF’s presence in both Google Search and the minds of hopeful parents, we built a complete structure of dedicated, SEO-optimized pages — each with a clear purpose:
A detailed profile page for Dr. Renu Lamba to establish her expertise and build a personal connection.
Authentic clinic gallery pages, image-optimized for fast loading, to increase familiarity and showcase the welcoming environment.
Clear, animated icons to simplify complex topics like IVF and IUI, making information accessible and less intimidating.
Interactive tool pages (Ovulation Calculator & Quizzes) designed to engage visitors and seamlessly guide them towards a consultation.
These pages weren’t just content; they were carefully crafted authority signals that turned visitors into confident patients.
Blogs that Rank
Our goal was to create the most trusted fertility blog in the region. We built each article on a strong E-E-A-T (Experience, Expertise, Authoritativeness, Trust) structure, ensuring every piece was medically accurate and deeply empathetic. We utilized:
Engaging Visuals: Custom infographics and illustrations to break down complex procedures and make information digestible.
Advanced Schema: Integration of various schemas (FAQ, Article, Video) to dominate search engine results pages and provide instant answers.
Podcast Integration: Snippets from expert interviews were embedded to add a layer of authority and cater to auditory learners.
This multi-faceted approach made the content highly engaging and authoritative, quickly establishing the Gulmohar IVF blog as a top-ranking resource in Panchkula
Trusted by Doctors Nationwide
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